Agoda and TPB Philippines Collaborate to Promote Tourism

Agoda has partnered with the Tourism Promotions Board (TPB) Philippines to enhance the country’s appeal as a prime destination for international travelers. This collaboration, effective immediately and running until December 15, 2024, aims to increase inbound tourism and showcase the Philippines’ rich cultural and natural beauty.

The partnership will feature exclusive discounts and co-branded marketing campaigns, focusing on both popular and lesser-known locations across the Philippines. Campaign details will be prominently featured on Agoda’s platforms and the Travel Philippines app.

Omri Morgenshtern, CEO of Agoda, expressed excitement about the initiative, emphasizing the company’s commitment to supporting the Philippine tourism industry through digital expertise and a global network.

The Philippines has recently earned accolades as Asia’s Leading Beach and Dive Destination at the 2024 World Travel Awards, highlighting its attractiveness to tourists. Maria Margarita Montemayor Nograles, TPB’s COO, echoed this sentiment, noting the partnership’s potential to enhance travel experiences.

Agoda has a history of supporting the Philippine tourism sector, previously launching quarantine packages during the pandemic and promoting sustainable tourism initiatives in collaboration with the World Wildlife Fund.

This partnership marks a significant step towards boosting the Philippines’ visibility on the global stage, encouraging travelers to explore its unique destinations.

• Exploring the Philippines: Top Destinations Highlighted by Agoda and TPB A guide to must-visit places in the Philippines, featuring popular and hidden gems promoted through the Agoda and TPB partnership.
• Digital Marketing Strategies in Tourism: Insights from Agoda and TPB An analysis of the cutting-edge digital marketing tactics being employed in the Agoda-TPB partnership to attract international travelers.
• Sustainable Tourism in the Philippines: Agoda’s Eco Deals Initiative An overview of Agoda’s Eco Deals Program and its impact on promoting sustainable tourism practices in the Philippines.
• The Economic Impact of Tourism in the Philippines: Current Trends and Future Outlook A discussion on how partnerships like Agoda and TPB’s can influence the Philippine economy through increased tourism.
• Celebrating Philippine Culture: How Agoda and TPB Showcase Local Experiences An exploration of cultural experiences and activities highlighted by the partnership, aimed at enriching tourists’ experiences in the Philippines.