Sephora Unveils Its Largest Beauty Assortment In Asia At Ion Orchard Singapore

Sephora has announced the grand reopening of its flagship store at ION Orchard in Singapore, featuring the largest prestige beauty assortment in Asia. The revamped store boasts over 160 brands and 12,000 products, including 18 new brands such as Armani Prive, Kylie Cosmetics, Kosas, and Patrick Ta.

Jenny Cheah, Managing Director for Southeast Asia, Oceania & India, highlighted the significance of this reopening, emphasizing that Sephora ION Orchard is one of their busiest stores globally. The store’s new “Hot on Social” campaign will spotlight trending products, reflecting social media’s influence on beauty trends. Sephora Singapore’s Sephora Squad members will share their recommendations as part of this campaign.

The store also introduces enhanced services, including a 30-minute pampering session by Estée Lauder and a 15-minute consultation with a Kiehl’s Skin Professional. An innovative foundation matching tool using AI will help customers find their perfect shade.

Lutz Ackermann, Country General Manager for Sephora Singapore, noted that the store offers a curated experience with unique events, premium rewards, and personalized beauty services. The flagship store at ION Orchard will officially open on September 6, 2024, and will be open daily from 10:00AM to 10:00PM.

Sephora has unveiled its largest beauty assortment in Asia at its flagship store in ION Orchard, Singapore. The store now features over 160 brands, more than 12,000 products, and introduces 18 new brands, including Armani Prive, Kylie Cosmetics, Kosas, Makeup By Mario, Shark Beauty, Takami, and Patrick Ta.

Jenny Cheah, Managing Director for Southeast Asia, Oceania & India, emphasized that the reopening of Sephora ION Orchard marks a significant milestone, celebrating one of Sephora’s busiest stores globally. The store will also launch the “Hot on Social” campaign, which will spotlight trending products frequently updated to reflect the latest social media trends.

The store offers new immersive services, including exclusive pampering sessions with Estée Lauder and targeted skincare consultations with Kiehl’s. Additionally, an innovative AI-powered foundation matching tool will help customers find their perfect shade.

Sephora ION Orchard will open its doors on September 6, 2024, operating daily from 10:00AM to 10:00PM.